Your Website Looks Fine… So Why Aren’t You Getting Enquiries?
You put your heart, soul, and a full weekend of wine-fuelled DIY into building your website. But if your dream clients are landing on it and bouncing faster than you can say “SEO,” something’s off.
And spoiler: It might not be your work. It might be your website.
DON’T PANIC
So before you throw the whole thing in the bin and start panic-Googling “custom web design cost UK,” let’s talk about how to turn your existing site into a conversion machine.
No rebuild. No stress. Just a few smart tweaks.
Stop Writing for Google – Start Writing for Humans
Yes, SEO matters. But if your homepage reads like a keyword salad, you’re not doing yourself (or your visitors) any favours. Make your copy sound like a real conversation. Use words your clients actually use. And take them on a journey with clear, friendly signposts like: “Here’s what to expect” or “This way to the portfolio.” Trust me, Google will still love you. But your people will love you more.
Your website might look fine, but what’s going on behind the scenes?
Check Your Site’s Health (Before It Crashes and Burns)
Let’s face it: even Ferraris need a tune-up! Your website is no different. If you’ve barely looked under the hood of late, and the last time you made changes was in 1997, then a quick website healthcheck is a great place to start.
A website Health Check digs into:
Mood Boards Aren’t just for Pinterest Girls
If your site looks like five fonts, eight colours, and a partridge in a pear tree, your branding might be confusing your audience. Create (or revisit) a brand mood board. Choose fonts, colours, and image styles that actually reflect who you are and who you want to attract. Cohesive branding isn’t just pretty – it builds trust.
Automate Like Your Sanity Depends On It
Because it does!
You don’t need to respond to every enquiry manually. You don’t need to send invoices and forms one by one. You deserve your evenings back. Oh yes you do.
Time is money. Let your website work for you. You can automate pretty much anything these days but let’s start with the basics.
Your Photos Are the First Impression. Make Them Count.
Blurry selfies and old iPhone shots? Nah.
Whether it’s food, branding, or behind-the-scenes shots, invest in photography that actually shows off your vibe.
Because visuals tell a story faster than copy ever could. And if you’re using stock that doesn’t match your brand? You’re telling the wrong story.
BONUS
Once you get pro photos and video done, you’ll never want to go back. And the bonus is that you can use the images on social too!
You Don’t Need a New Website.
YOU NEED A NEW STRATEGY
Sometimes, the foundations are pretty solid – you just need a pro to help you tighten it all up.
If you’re ready to:
Let’s give your current website the love it deserves.
Book a Website Health Check or Semi-Custom Redesign Today – because you deserve a site that’s working as hard as you are.
